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A newly published Opportunity Catalogue outlines the biggest X-Nordic challenges for improvement and innovation! This is the result of phase one of the X-Nordic Travel Contest, which took place late 2022 to end of June 2023. The Opportunity Catalogue summarises insights from 6 Nordic workshops – gathering 152 tourism stakeholders, a cross-Nordic survey of 140 tourism businesses and 18 in-depth qualitative interviews. This data has been contextualised and qualified by insights from six esteemed Academic Panel members. 

Below you can explore five key challenges within the Nordic Tourism Industry. Are you to curious to know more? Then dive into the world of challenges in the Opportunity Catalogue.

Technology & Digitalisation
Communication & Storytelling
Nordic Collaboration
Liveable Cities & Visitor Management
Diversity, Equity & Inclusion